Consumer Behaviour
by
Ray Wright
Book Details
Format
Paperback / Softback
ISBN-10
1844801381
ISBN-13
9781844801381
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 25th, 2006
Print length
448 Pages
Weight
990 grams
Dimensions
24.50 x 18.80 x 2.40 cms
Product Classification:
Market research
Ksh 18,700.00
Re-Printing
Delivery Location
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Quality
Fast
Consumer Behaviour is more relevant than ever for today’s business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright’s accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies.Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA’s, postgraduate marketing degrees and professional courses.
Consumer Behaviour is more relevant than ever for today’s business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright’s accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA’s, postgraduate marketing degrees and professional courses.
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