Consumer Behaviour and Analytics
by
Andrew Smith
Book Details
Format
Hardback or Cased Book
Book Series
Mastering Business Analytics
ISBN-10
1032388374
ISBN-13
9781032388373
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 8th, 2023
Print length
214 Pages
Weight
489 grams
Product Classification:
Occupational & industrial psychologyOccupational and industrial psychologyE-commerce: business aspectsKnowledge managementKnowledge managementProduction & quality control managementProduction and quality control managementResearch & development managementResearch and development managementAdvertisingMarket researchOrganizational theory & behaviourOrganizational theory and behaviourInformation technology industriesData mining
Ksh 30,950.00
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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
Get Consumer Behaviour and Analytics by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
