Consumer Behaviour & Consumer Protection in India
Book Details
Format
Hardback or Cased Book
ISBN-10
8177081071
ISBN-13
9788177081077
Publisher
New Century Publications
Imprint
New Century Publications
Country of Manufacture
IN
Country of Publication
GB
Publication Date
Jan 1st, 2006
Print length
331 Pages
Weight
628 grams
Dimensions
15.50 x 22.40 x 2.90 cms
Product Classification:
Macroeconomics
Ksh 7,400.00
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The process of development coupled with increasing liberalisation and globalisation across the country has enabled consumers to realise their increasingly important role in society and governance. The consumer movement in India is as old as trade and commerce. The present book provides a detailed and comprehensive study of the recent developments in the Indian consumer protection law, besides examining the provisions of various other statutes dealing with consumer protection. It also provides further insight into consumer behaviour to help marketers develop an appropriate marketing strategy.
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