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Consumer Behaviour in Sport and Events

By: Daniel Funk (Author) , Greece) Alexandris Kostas (Aristotle University of Thessaloniki (Author) , Australia) McDonald Heath (RMIT University (Author)

2 in stock

Ksh 11,750.00

Format: Paperback or Softback

ISBN-13: 9780750686662

Publisher: Taylor & Francis Ltd

Publication Date: Sep 16th, 2008

Weight: 406 grams

Dimension: 17.40 x 37.90 x 1.30 cms

Category: Market research

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Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries.

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