Consumer Behaviour & Rural Marketing in India
Book Details
Format
Hardback or Cased Book
ISBN-10
8177082159
ISBN-13
9788177082159
Publisher
New Century Publications
Imprint
New Century Publications
Country of Manufacture
IN
Country of Publication
GB
Publication Date
Jan 1st, 2009
Print length
199 Pages
Weight
490 grams
Dimensions
22.20 x 15.50 x 2.90 cms
Product Classification:
Market research
Ksh 6,500.00
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The rural consumers in India account for about 73 percent of the total consumers. In recent years, the lifestyle of a large number of rural consumers in India has changed dramatically and the process of change is on. The buying behaviour of the rural consumers is influenced by several factors such as socio-economic conditions, cultural environment, literacy level, occupation, geographical location, efforts on the part of sellers, exposure to media etc. The consumer movement in India till now has been confined to the middle class citizens in urban areas. It has yet to spread among the masses in rural areas. This book is an effort to understand buying behaviour of rural masses which is influenced by a host of diverse factors. The work is useful to understand the Indian rural consumer psyche in order to formulate an appropriate marketing strategy.
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