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Consumer Culture And Tv Programming

By: Robin Andersen (Author)

Manufacture on Demand

Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9780367154622

Publisher: Taylor & Francis Ltd

Publication Date: Jun 30th, 2022

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This book is an exploration of the interconnections between media economics and communication discourse. Marketing factors account for the heightened emphasis on programming environment during the 1980s. But what are the full implications of the practice of audience marketing and the creation of appropriate programming environments?

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