Consumer Culture Theory
Book Details
Format
Hardback or Cased Book
ISBN-10
1784411582
ISBN-13
9781784411589
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 28th, 2014
Print length
350 Pages
Weight
568 grams
Dimensions
23.60 x 15.60 x 2.70 cms
Product Classification:
Consumerism Behavioural theory (Behaviourism)
Ksh 19,250.00
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Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
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