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Consumer Culture Theory

By: (Edited by) Diane Martin , (Edited by) John Schouten , (Edited by) Russell W. Belk

Manufactured on Demand
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Ksh 19,250.00

Format: Hardback or Cased Book

ISBN-10: 1784411582

ISBN-13: 9781784411589

Series: Research in Consumer Behavior

Publisher: Emerald Publishing Limited

Imprint: Emerald Group Publishing Limited

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 28th, 2014

Print length: 350 Pages

Weight: 568 grams

Dimensions (height x width x thickness): 23.60 x 15.60 x 2.70 cms

Product Classification: Consumerism
Behavioural theory (Behaviourism)

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Research in Consumer Behavior is a leading publication in the field of consumer behavior. The substantive topics covered in this volume represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

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