Consumer Culture Theory
Book Details
Format
Hardback or Cased Book
Book Series
Research in Consumer Behavior
ISBN-10
1787439070
ISBN-13
9781787439078
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 5th, 2018
Print length
232 Pages
Weight
444 grams
Dimensions
16.00 x 23.80 x 1.90 cms
Product Classification:
Cultural studiesConsumerismMarket research
Ksh 14,200.00
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This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
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