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Consumer Culture Theory in Asia

By: USA) Minowa Yuko (Long Island University (Author) , Canada) Belk Russell (York University (Author)

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Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9780367629502

Publisher: Taylor & Francis Ltd

Publication Date: Sep 25th, 2023

Category: Regional studies

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We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today's precarious Asia. They do this through culturally oriented, critical consumer research.

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