Consumer Decision-Making, Analytics and AI
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Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
Get Consumer Decision-Making, Analytics and AI by Andrew Smith, Evgeniya Lukinova at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 142 pages.
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