Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1032269006
ISBN-13
9781032269009
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 6th, 2022
Print length
336 Pages
Weight
453 grams
Ksh 26,300.00
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Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
Country of origin and consumer ethnocentrism are evolving constructs as consumers'' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
Get Consumer Ethnocentrism, Country of Origin and Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
