Consumer Identities : Agency, Media and Digital Culture
Book Details
Format
Hardback or Cased Book
ISBN-10
178320981X
ISBN-13
9781783209811
Publisher
Intellect
Imprint
Intellect Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 10th, 2019
Print length
240 Pages
Weight
570 grams
Dimensions
23.80 x 17.50 x 2.00 cms
Product Classification:
Media studies
Ksh 14,200.00
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This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-internet age into the possible future.
Consumer Identities explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, the collection demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity.
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