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Consumer Management in the Internet Age

By: Joshua Sperber (Author)

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Ksh 17,100.00

Format: Hardback or Cased Book

ISBN-13: 9781498592215

Publisher: Lexington Books

Publication Date: Feb 27th, 2019

Weight: 364 grams

Dimension: 15.90 x 23.60 x 1.70 cms

Category: Communication studies

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This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.

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