Consumer Management in the Internet Age : How Customers Became Managers in the Modern Workplace
Book Details
Format
Paperback / Softback
ISBN-10
1498592236
ISBN-13
9781498592239
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 2nd, 2021
Print length
154 Pages
Weight
230 grams
Dimensions
15.10 x 22.90 x 1.20 cms
Product Classification:
Communication studiesMedia studiesBusiness communication & presentation
Ksh 7,050.00
Manufactured on Demand
0 in stock
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Quality
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This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.
Consumer Management in the Internet Age: How Customers Became Managers in the Modern Workplace analyzes online consumer management, a practice in which customers monitor, report on, and—sometimes unwittingly—discipline workers through writing and posting online reviews. Based on case studies of the websites Yelp and Rate My Professors (RMP), Joshua Sperber analyzes how online reviewing, a popular contemporary hobby, tells us much about the collapse of the barriers separating work and leisure as well as our need for collective purpose and community wherever we can find it. This book explores the economic implications of online reviews, as reviews provide both valuable free content for websites and surveillance of, respectively, restaurant servers and college instructors.
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