Consumer Packaging Strategy : Localisation in Asian Markets
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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Get Consumer Packaging Strategy by Huda Khan, Polymeros Chrysochou at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has 150 pages.
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