Consumer Packaging Strategy : Localisation in Asian Markets
Book Details
Format
Paperback / Softback
ISBN-10
1032324031
ISBN-13
9781032324036
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 8th, 2024
Print length
150 Pages
Weight
240 grams
Product Classification:
The arts: general issuesThe arts: general topicsProduct designEconomicsBusiness strategySales & marketingSales and marketingMarket researchIndustry & industrial studiesIndustry and industrial studiesRetail and wholesale industriesRetail sectorPrinting and reprographic industriesPrinting, packaging & reprographic industryEngineering: generalTechnical designErgonomicsEnvironmental science, engineering & technologyEnvironmental science, engineering and technology
Ksh 7,900.00
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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Get Consumer Packaging Strategy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
