Consumer Privacy in the 21st Century : Best Practices for Businesses & Policymakers
Book Details
Format
Hardback or Cased Book
ISBN-10
1624172520
ISBN-13
9781624172526
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 22nd, 2013
Print length
168 Pages
Weight
498 grams
Dimensions
25.60 x 17.50 x 1.50 cms
Product Classification:
Business & managementPrivacy & data protection
Ksh 35,100.00
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In today''s world of smart phones, smart grids, and smart cars, companies are collecting, storing, and sharing more information about consumers than ever before. Although companies use this information to innovate and deliver better products and services to consumers, they should not do so at the expense of consumer privacy. This book provides an overview for how companies can act now to implement best practices to protect consumers'' private information. These best practices would include making privacy the "default setting" for commercial data practices and give consumers greater control over the collection and use of their personal data through simplified choices and increased transparency. Implementing these best practices will enhance trust and stimulate commerce.
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