Consumer Psychology: A Study Guide to Qualitative Research Methods
Book Details
Format
Paperback / Softback
ISBN-10
3847407724
ISBN-13
9783847407720
Publisher
Verlag Barbara Budrich
Imprint
Verlag Barbara Budrich
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Apr 18th, 2016
Print length
166 Pages
Weight
250 grams
Dimensions
21.40 x 15.10 x 1.00 cms
Product Classification:
Market research
Ksh 2,850.00
Publisher Out of Stock
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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc.
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