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Consumer Psychology: A Study Guide to Qualitative Research Methods

By: Prof. Paul M.W. Hackett (Author) , Jessica Schwarzenbach (Author) , Uta Maria Jurgens (Author)

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Ksh 3,100.00

Format: Paperback or Softback

ISBN-13: 9783847407720

Publisher: Verlag Barbara Budrich

Publication Date: Apr 18th, 2016

Weight: 250 grams

Dimension: 21.40 x 15.10 x 1.00 cms

Category: Market research

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc.

Get Consumer Psychology: A Study Guide to Qualitative Research Methods by Prof. Paul M.W. Hackett at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Verlag Barbara Budrich and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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