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Consumer Psychology for Marketing

By: UK) Brown Stephen (University of Ulster (Author) , Gordon (University of Cardiff) Foxall (Author) , Ronald E. (Florida State University) Goldsmith (Author)

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Ksh 15,550.00

Format: Paperback or Softback

ISBN-13: 9781861523716

Publisher: Cengage Learning EMEA

Publication Date: Jun 25th, 1998

Weight: 592 grams

Dimension: 24.50 x 18.80 x 1.70 cms

Category: Consumerism

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Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

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