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Consumer Psychology of Tourism, Hospitality and Leisure

By: Australia) Crouch Geoffrey (La Trobe University (Author) , USA) Perdue Richard (University of Colorado at Boulder (Author) , The Netherlands) Timmermans Harry (Eindhoven University of Technology (Author)

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Ksh 27,400.00

Format: Hardback or Cased Book

ISBN-13: 9780851997490

Publisher: CABI Publishing

Publication Date: Jan 21st, 2004

Category: Consumerism

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Themes covered by the papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation.

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