Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1
Book Details
Format
Hardback or Cased Book
ISBN-10
0851993222
ISBN-13
9780851993225
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 1st, 1999
Print length
400 Pages
Weight
762 grams
Dimensions
16.60 x 24.60 x 2.80 cms
Product Classification:
PsychologyMarket researchTourism industrySport & leisure industries
Ksh 26,900.00
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The book provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions.
Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.
Get Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1 by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by CABI Publishing and it has pages.
