Consumer Satisfaction : Advancements in Theory, Modeling, and Empirical Findings
New
Book Details
Format
Paperback / Softback
ISBN-10
3034306369
ISBN-13
9783034306362
Edition
New
Publisher
Peter Lang AG, Internationaler Verlag der Wissenschaften
Imprint
Peter Lang AG, Internationaler Verlag der Wissensc
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Aug 4th, 2011
Print length
173 Pages
Weight
294 grams
Dimensions
15.00 x 21.00 x 1.50 cms
Ksh 9,250.00
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Consumer Satisfaction
Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners.
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