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Consumer Value

By: Morris Holbrook (Author)

Manufacture on Demand

Ksh 43,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415191920

Publisher: Taylor & Francis Ltd

Publication Date: Dec 3rd, 1998

Dimension: 23.40 x 15.60 x 47.60 cms

Category: Market research

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Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

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