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Consumer Vulnerability

By: Susan Dunnett (Author) , Kathy Hamilton (Author) , UK) Piacentini Maria (University of Lancaster (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138501164

Publisher: Taylor & Francis Ltd

Publication Date: Nov 8th, 2017

Dimension: 24.60 x 17.40 x 45.30 cms

Category: Sales & marketing management

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This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a special issue of the Journal of Marketing Management.

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