Consumerology : The Truth about Consumers and the Psychology of Shopping
Book Details
Format
Paperback / Softback
ISBN-10
1857885767
ISBN-13
9781857885767
Publisher
John Murray Press
Imprint
Nicholas Brealey Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 24th, 2013
Print length
240 Pages
Weight
264 grams
Dimensions
21.40 x 13.50 x 1.80 cms
Product Classification:
Market research
Ksh 2,700.00
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This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Get Consumerology by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by John Murray Press and it has pages.
