Consuming Angels : Advertising and Victorian Women

Name: Consuming Angels
Brand: Oxford University Press Inc
SKU: 9780195085969
Price: 29900 KES
Availability: OutOfStock
ISBN: 9780195085969

by Lori Anne Loeb

Book Details

Format Hardback

ISBN-10 0195085965

ISBN-13 9780195085969

Publisher Oxford University Press Inc

Imprint Oxford University Press Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 8th, 1994

Print length 240 Pages

Weight 526 grams

Dimensions 23.50 x 15.70 x 2.10 cms

Product Classification: Communication studies Cultural studies Advertising

KSh 29,900.00

Temporarily out of stock, due soon 0 in stock

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This is a major study of the manner in which Victorian advertisements shaped social values and ideals. It demonstrates how advertisements reflected hedonistic patterns, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all.

Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine--The Lady, for instance--she saw in its advertisements images of Greek goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.

Get Consuming Angels by Lori Anne Loeb at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Oxford University Press Inc and it has 240 pages.