Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Book Details
Format
Paperback / Softback
Book Series
Routledge Studies in Marketing
ISBN-10
1032264942
ISBN-13
9781032264943
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2025
Print length
206 Pages
Weight
350 grams
Dimensions
15.60 x 23.40 x 1.50 cms
Ksh 7,900.00
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Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing.
Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing.
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