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Consuming Bollywood
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Consuming Bollywood : Gender, Globalization and Media in the Indian Diaspora

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Book Details

Format Paperback / Softback
ISBN-10 1433113422
ISBN-13 9781433113420
Edition New
Publisher Peter Lang Publishing Inc
Imprint Peter Lang Publishing Inc
Country of Manufacture US
Country of Publication GB
Publication Date Jul 16th, 2014
Print length 217 Pages
Weight 350 grams
Dimensions 22.60 x 15.10 x 1.60 cms
Ksh 5,700.00
Manufactured on Demand 0 in stock

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By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity.
Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy.

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