Consuming Bollywood : Gender, Globalization and Media in the Indian Diaspora

Name: Consuming Bollywood
Brand: Peter Lang Publishing Inc
SKU: 9781433113420
Price: 5700 KES
Availability: OutOfStock
ISBN: 9781433113420

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by Anjali Ram

Book Details

Format Paperback / softback

ISBN-10 1433113422

ISBN-13 9781433113420

Edition New

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture US

Country of Publication GB

Publication Date Jul 16th, 2014

Print length 217 Pages

Weight 350 grams

Dimensions 22.60 x 15.10 x 1.60 cms

Product Classification: South Asia (Indian sub-continent)Communication studies Gender studies: women and girls Gender studies: women

KSh 5,700.00

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By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity.

Consuming Bollywood is a major activity in the Indian diaspora and the revenue generated from diasporic audiences is growing exponentially. By combining extended qualitative interviews and textual analysis, this book provides an insightful analysis of how the women who are socially located in the Indian diaspora use the spectacle of Bollywood cinema to renegotiate cultural meanings of home, gender, belonging, and identity. By taking the experiences and interpretations of diasporic women as central, this book substantially adds to the literature on gendered and transnational identity in the context of migration and globalization. Furthermore, it considers the emergence of Bollywood as a potent global brand that is reconstituting cultural identities within a transnational, neoliberal, market-driven economy.

Get Consuming Bollywood by Anjali Ram at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has 217 pages.