Consuming Images : Film Art and the American Television Commercial
Book Details
Format
Hardback
ISBN-10
1474460682
ISBN-13
9781474460682
Publisher
Edinburgh University Press
Imprint
Edinburgh University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 31st, 2020
Print length
208 Pages
Weight
478 grams
Dimensions
23.20 x 24.50 x 1.40 cms
KSh 18,900.00
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Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.
Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
Get Consuming Images by Gary D Rhodes, Robert Singer at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Edinburgh University Press and it has 208 pages.
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