Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
2023 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3031202066
ISBN-13
9783031202063
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 1st, 2024
Print length
302 Pages
Product Classification:
European historySocial & cultural historyEconomic history
Ksh 23,400.00
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This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption.
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