Book Details
Format
Paperback / Softback
ISBN-10
1349415715
ISBN-13
9781349415717
Edition
1st ed. 2000
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2000
Print length
142 Pages
Ksh 16,200.00
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This volume is concerned with the complexities of the relationship between globalization and different groups of consumers in developing countries. it may, but does not necessarily, displace local products and via the rapid recent expansion of the mass media, it offers policy-makers new opportunities to deal with acute social problems.
This volume is concerned with the complexities of the relationship between globalization and different groups of consumers in developing countries. Globalization, it is argued, can yield frustration and disappointment as well as welfare gains for consumers; it may, but does not necessarily, displace local products and via the rapid recent expansion of the mass media, it offers policy-makers new opportunities to deal with acute social problems.
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