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Consumption, Identity and Style
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Consumption, Identity and Style : Marketing, meanings, and the packaging of pleasure

Book Details

Format Paperback / Softback
Book Series Comedia
ISBN-10 0415011515
ISBN-13 9780415011518
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Mar 1st, 1990
Print length 256 Pages
Weight 326 grams
Dimensions 21.70 x 13.90 x 1.40 cms
Ksh 7,550.00
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Explores the role of consumer culture in the contemporary economy, showing how our private leisure activities are constructions of a powerful and manipulative consumer market.
First Published in 1990. This is a book about the meaning of our lives as consumers. It is about leisure, lifestyle, and markets in today’s consumer culture. In 1986 one measure of people’s use of time in Britain identified television watching as the major activity for both men and women outside paid employment and sleeping.

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