Consumption in Marketizing Economies
Book Details
Format
Hardback or Cased Book
Book Series
Research in Consumer Behavior
ISBN-10
1559387831
ISBN-13
9781559387835
Publisher
Emerald Publishing Limited
Imprint
JAI Press Inc.
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 1st, 1994
Print length
300 Pages
Weight
626 grams
Dimensions
23.00 x 15.00 x 2.50 cms
Product Classification:
Social research & statisticsDevelopment economics & emerging economiesMarket research
Ksh 15,100.00
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This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.
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