Contemporary Case Studies on Fashion Production, Marketing and Operations
Softcover reprint of the original 1st ed. 2018
Book Details
Format
Paperback / Softback
Book Series
Springer Series in Fashion Business
ISBN-10
9811349843
ISBN-13
9789811349843
Edition
Softcover reprint of the original 1st ed. 2018
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 9th, 2019
Print length
243 Pages
Ksh 27,000.00
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This book adopts a case study based research approach to examine the contemporary issues in the fashion industry.
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Get Contemporary Case Studies on Fashion Production, Marketing and Operations by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages.
