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Contemporary Consumption, Consumers and Marketing

By: Brendan Canavan (Author)

Manufacture on Demand

Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367820947

Publisher: Taylor & Francis Ltd

Publication Date: Dec 29th, 2020

Weight: 318 grams

Dimension: 17.40 x 24.40 x 1.60 cms

Category: SOCIETY & CULTURE: GENERAL

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Contemporary Consumption, Consumers and Marketing explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory. It also considers how such major changes affect consumer societies, cultures, and individuals, especially those from gens Y and Z.

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Mind, Body, & Spirit