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Contemporary Issues in Branding

By: UK) Foroudi Pantea (Middlesex University London (Author) , Italty) Palazzo Maria (University of Salerno (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9781138368545

Publisher: Taylor & Francis Ltd

Publication Date: Dec 11th, 2019

Weight: 480 grams

Dimension: 24.40 x 17.40 x 1.70 cms

Category: Research methods: general

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This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.

Get Contemporary Issues in Branding by Pantea (Middlesex University London, UK) Foroudi at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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