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Contemporary Issues in Digital Marketing

By: (Edited by) Outi Niininen

Werezi Extended Catalogue
Delivery in 28 days

Ksh 9,200.00

Format: Paperback / Softback

ISBN-10: 0367555352

ISBN-13: 9780367555351

Publisher: Taylor & Francis Ltd

Imprint: Routledge

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Nov 30th, 2021

Print length: 188 Pages

Weight: 366 grams

Dimensions (height x width x thickness): 17.40 x 24.50 x 2.00 cms

Product Classification: Sales & marketing
Market research
Ownership & organization of enterprises

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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:

  • Big Data, Artificial Intelligence and Analytics in Digital Marketing
  • Emerging technologies and how they can enhance User Experience
  • How ‘digital’ is changing servicescapes
  • Issues surrounding ethics and privacy
  • Current and future issues surrounding Social Media
  • Key considerations for the future of Digital Marketing
  • Case studies and examples from real-life organisations

Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

Get Contemporary Issues in Digital Marketing by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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