Contemporary Issues in Digital Marketing : New Paradigms, Perspectives and Practices
Book Details
Format
Paperback / Softback
ISBN-10
1911450239
ISBN-13
9781911450238
Publisher
Libri Publishing
Imprint
Libri Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2018
Print length
350 Pages
Weight
502 grams
Dimensions
15.40 x 22.90 x 1.70 cms
Product Classification:
Sales & marketing
Ksh 5,400.00
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Quality
Fast
Despite pervasive digitaltechnologies, digital marketing is still in its infancy. The term digitalmarketing is commonly used but its meaning is far from concise. This bookexplores the realities of digital marketing, with contributions from academicsand practitioners, expert in the field.
We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles--have created an "internet of things." Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer segmentation, and communicate to customers more efficiently and effectively. They anticipate that the digital age will offer possibilities for new product innovation, advanced methods for engaging customers and original vehicles for creating brand communities. Despite the pervasiveness of digital technologies, however, digital marketing is seemingly still in its infancy. Contributions from both academics and practitioners who are experts in the field explore the realities of digital marketing.
Get Contemporary Issues in Digital Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Libri Publishing and it has pages.
