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Contemporary Issues in Green and Ethical Marketing

By: Morven G. McEachern (Author) , UK) Carrigan London Marylyn (Coventry University (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780415723824

Publisher: Taylor & Francis Ltd

Publication Date: Nov 11th, 2013

Dimension: 24.60 x 17.40 x 77.10 cms

Category: Sales & marketing management

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Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.

Get Contemporary Issues in Green and Ethical Marketing by Morven G. McEachern at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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