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Contemporary Issues in Green and Ethical Marketing

By: Morven G. McEachern (Author) , UK) Carrigan London Marylyn (Coventry University (Author)

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Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9781138948280

Publisher: Taylor & Francis Ltd

Publication Date: Aug 26th, 2015

Weight: 620 grams

Dimension: 17.70 x 24.50 x 3.30 cms

Category: Sales & marketing management

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Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of contemporary green and ethical marketing issues. This book was originally published as a special issue of the Journal of Marketing Management.

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