Contemporary Issues in International Business : Institutions, Strategy and Performance
Softcover reprint of the original 1st ed. 2018
Book Details
Format
Paperback / Softback
Book Series
The Academy of International Business
ISBN-10
3319889060
ISBN-13
9783319889061
Edition
Softcover reprint of the original 1st ed. 2018
Publisher
Springer International Publishing AG
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 6th, 2019
Print length
324 Pages
Ksh 18,000.00
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Quality
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The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This brand new edited collection addresses the growing uncertainty and socio-economic challenges of globalisation and its profound implications for the strategies and operations of multinational enterprises (MNEs). Responding to the new balance in international business, the authors offer valuable insights into the co-evolutionary processes involved in headquarters-subsidiary relationships, the need for novel strategies by MNEs to retain competitive advantage, improve performance and contribute to the global economy.
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