Contemporary Marketing
Book Details
Format
Paperback / Softback
ISBN-10
821404110Y
ISBN-13
9798214041100
Publisher
Cengage Learning, Inc
Imprint
South-Western College Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 2nd, 2025
Print length
432 Pages
Weight
934 grams
Dimensions
21.60 x 27.80 x 1.90 cms
Product Classification:
Economics
Ksh 15,950.00
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Enhance your introduction to marketing learning with Boone/Kurtz'' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.
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