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Content Analysis
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Content Analysis

Book Details

Format Multiple-component retail product
ISBN-10 1412933994
ISBN-13 9781412933995
Publisher SAGE Publications Inc
Imprint SAGE Publications Inc
Country of Manufacture GB
Country of Publication GB
Publication Date Dec 18th, 2007
Print length 1689 Pages
Weight 2,998 grams
Dimensions 25.80 x 19.40 x 10.80 cms
KSh 133,750.00
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Includes examples that trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This title brings together the significant methodological contributions and substantive applications.
Content Analysis is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This major work brings together the most significant methodological contributions and substantive applications ever published on Content Analysis. Students and scholars in sociology, political science, journalism and mass communication, and business and management will find in this major work a unique and comprehensive overview of the technique and its applications.

Get Content Analysis by Roberto Franzosi at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has 1689 pages.

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