Content Analysis
Book Details
Format
Multiple-Item Product
Book Series
Sage Benchmarks in Social Research Methods
ISBN-10
1412933994
ISBN-13
9781412933995
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 18th, 2007
Print length
1696 Pages
Weight
172 grams
Product Classification:
Social research & statistics
Ksh 121,500.00
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Includes examples that trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This title brings together the significant methodological contributions and substantive applications.
Content Analysis is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This major work brings together the most significant methodological contributions and substantive applications ever published on Content Analysis. Students and scholars in sociology, political science, journalism and mass communication, and business and management will find in this major work a unique and comprehensive overview of the technique and its applications.
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