Content Strategy at Work : Real-world Stories to Strengthen Every Interactive Project
Book Details
Format
Paperback / Softback
ISBN-10
0123919223
ISBN-13
9780123919229
Publisher
Elsevier Science & Technology
Imprint
Morgan Kaufmann Publishers In
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 22nd, 2012
Print length
184 Pages
Weight
400 grams
Dimensions
23.20 x 19.20 x 0.90 cms
Product Classification:
Business communication & presentation
Ksh 4,300.00
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Quality
Fast
Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.
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