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Content Strategy for the Web
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Content Strategy for the Web

by Kristina Halvorson , Melissa Rach

Book Details

Format Paperback / Softback
Book Series Voices That Matter
ISBN-10 0321808304
ISBN-13 9780321808301
Publisher Pearson Education (US)
Imprint New Riders Publishing
Country of Manufacture US
Country of Publication GB
Publication Date Mar 22nd, 2012
Print length 224 Pages
Weight 332 grams
Dimensions 17.90 x 22.70 x 1.20 cms
Product Classification: Web graphics & design
Ksh 5,950.00
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When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Get Content Strategy for the Web by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education (US) and it has pages.

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