Book Details
Format
Paperback / Softback
ISBN-10
1452261075
ISBN-13
9781452261072
Edition
2 Revised edition
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 17th, 2013
Print length
336 Pages
Weight
574 grams
Dimensions
23.30 x 18.80 x 1.50 cms
Product Classification:
For undergraduate education and equivalentsTextbook, courseworkAdvertising
Ksh 22,500.00
Manufactured on Demand
0 in stock
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Quality
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A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Get Controversies in Contemporary Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.
