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Controversies in Contemporary Advertising

By: Kim B. Sheehan (Author)

2 in stock

Ksh 19,450.00

Format: Paperback or Softback

ISBN-13: 9781452261072

Publisher: SAGE Publications Inc

Publication Date: Sep 17th, 2013

Weight: 574 grams

Dimension: 23.30 x 18.80 x 1.50 cms

Category: Advertising

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A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology.

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