Converted : The Data-Driven Way to Win Customers' Hearts
by
Neil Hoyne
Book Details
Format
Hardback or Cased Book
ISBN-10
0593420659
ISBN-13
9780593420652
Publisher
Penguin Putnam Inc
Imprint
Portfolio
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 22nd, 2022
Print length
240 Pages
Weight
270 grams
Dimensions
18.10 x 18.50 x 2.50 cms
Product Classification:
Business & management
Ksh 4,500.00
Werezi Extended Catalogue
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Most companies focus on a single moment - the point of purchase. They follow customers around the internet for weeks, chasing revenue growth by waving ''please buy this!'' ads in their face. With pressure for quick results, too many marketers are boxed into these spaghetti-to-the-wall forms of digital marketing that limit potential. But what if you built a business around long-term relationships with customers, using data to understand who the best customers are and what products they want to buy? The answer: You can. And in Converted, Neil Hoyne shares exactly how to do this.
Get Converted by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Penguin Putnam Inc and it has pages.
