Converting Customer Value : From Retention to Profit
Book Details
Format
Hardback or Cased Book
ISBN-10
0470016345
ISBN-13
9780470016343
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 7th, 2005
Print length
416 Pages
Weight
714 grams
Dimensions
23.40 x 15.20 x 3.30 cms
Product Classification:
Sales & marketing
Ksh 7,450.00
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A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value.
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