Cool Capitalism
by
Jim McGuigan
Book Details
Format
Paperback / Softback
ISBN-10
0745326781
ISBN-13
9780745326788
Publisher
Pluto Press
Imprint
Pluto Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 9th, 2009
Print length
288 Pages
Weight
360 grams
Dimensions
21.50 x 13.60 x 1.70 cms
Product Classification:
Cultural studiesMedia studiesCultural studiesMedia studies
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Has 'coolness' conquered our economy?
Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism. Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and neutralising opposition to the present system of culture and society. The book explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism. Is there is still any space left for rebellion against the seductive power of the free market economy?
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