Copywriting Third Edition : Successful writing for design, advertising and marketing
Book Details
Format
Paperback / Softback
ISBN-10
1529420245
ISBN-13
9781529420241
Publisher
Quercus Publishing
Imprint
Laurence King Publishing
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Sep 13th, 2022
Print length
240 Pages
Weight
652 grams
Dimensions
17.20 x 24.70 x 2.10 cms
Product Classification:
Writing & editing guidesBusiness strategySales & marketing
Ksh 4,500.00
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An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Get Copywriting Third Edition by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Quercus Publishing and it has pages.
