Copywriting Third Edition : Successful writing for design, advertising and marketing

Name: Copywriting Third Edition
Brand: Quercus Publishing
SKU: 9781529420241
Price: 4500 KES
Availability: InStock
ISBN: 9781529420241

by Gyles Lingwood , Mark Shaw

Book Details

Format Paperback / softback

ISBN-10 1529420245

ISBN-13 9781529420241

Publisher Quercus Publishing

Imprint Laurence King Publishing

Country of Manufacture CN

Country of Publication GB

Publication Date Sep 13th, 2022

Print length 240 Pages

Weight 644 grams

Dimensions 17.20 x 24.70 x 2.10 cms

Product Classification: Writing & editing guides Writing and editing guides Business strategy Sales & marketing Sales and marketing

KSh 4,500.00

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An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San Francisco

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Get Copywriting Third Edition by Gyles Lingwood, Mark Shaw at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Quercus Publishing and it has 240 pages.