Corporate Advocacy : A Strategic Communications Approach
Book Details
Format
Hardback or Cased Book
ISBN-10
1032595558
ISBN-13
9781032595559
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 17th, 2025
Print length
182 Pages
Weight
453 grams
Product Classification:
Communication studiesHumanitiesMedia studiesSales & marketing managementAdvertising
Ksh 27,900.00
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This text prepares readers to incorporate corporate advocacy into future communications roles in ethical, thoughtful, and strategic ways. It is an ideal text for advanced undergraduate or master's level in a corporate advocacy course or a supplementary text for various courses releated to public relations and strategic communication.
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